- 1 June 2016Read more
Mass marketing is outdated. New approaches are being developed to meet consumers’ pressing demands. Communication technology, our digitalised society, and new consumer requirements have turned how we do marketing on its head. Brands are now putting customers at the heart of their strategies, adapting to their needs and promoting dialogue. This is collaborative marketing. It’s an approach that has quickly
- 17 May 2016Read more
The age of silos is over. The modern company is on a quest for agility and innovation. And although innovation is traditionally the domain of R&D departments, things are beginning to change. Increasingly, major groups (led by Microsoft, Google and Bouygues) have grasped the importance of adopting a more cross-department approach. And so they appeal to all of their employees
- 24 April 2016Read more
Generation Z, centennials, digital natives, post-millennials. So many names to add to an HR hierarchy that’s already complicated enough. Generation Z represents 16 million people in France – all of the young people born in the mid-90s, who are now entering the world of work, ready to make the shift to a working life. Members of Generation Z are also
- 15 April 2016Read more
The talent war is raging on and you’re running out of ammunition. The situation is critical, but not hopeless. Dig deep into your pockets and you’ll find the perfect weapon – your smartphone. Still little-used by companies, mobile recruitment strategies are becoming a powerful HR driver for attracting the best talent. The first businesses to have taken the leap towards
- 6 April 2016Read more
Rising sea temperatures, greenhouse gas emissions, loss of biodiversity, climate refugees – 2015 saw the highest temperatures in 1,500 years. And the biggest sceptics will tell you that things aren’t about to improve any time soon. The planet cannot get better all by itself – and that’s the problem. Yes, it’s easy to say you’re green, but no-one really wants
- 24 March 2016Read more
Point of sale 2.0, banking 2.0, retail 2.0, agency 2.0 – this combination of one word and two numbers is all the rage at the moment. Why? Because the widespread use of digital technology is turning the traditional act of purchasing on its head, leading to a new type of customer relations. So what’s in store for the points of
- 17 March 2016Read more
ALD Automotive is a global reference in the financing and management of corporate vehicle fleets in 40 countries. The final of The Driver Experience Challenge, organized by Agorize for ALD Automotive, was held on January 12, 2016 in the headquarters of Société Générale in La Défense, near Paris. The 6 finalist teams presented their project in front of Mike Masterson,
- 10 March 2016Read more
Why should a company create an innovation strategy for itself? So it doesn’t end up like Kodak. The decline and fall of the camera manufacturer – a truly textbook case – has become so well-known that I could just stop there. But I believe in teaching by example. And what could be more effective than this little reminder as a
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